Cost of acquisition worksheet

Download this worksheet to ascertain your cost of acquisition for your Facebook Campaign

A to Z of Audience and Ad Creation Lesson Three

Practical Session 1 - Customer Avatar and Cost of Acquisition

In this module we have provided some worksheets for you to complete while you are proceeding through the course. This will help you prepare all the information you need to ascertain your costs of acquisition and create your customer avatar.

What You'll Learn...

Your Customer Avatar

Age*
Gender*
Marital Status*
Number/Age of Children*
Job Title*
Education*
Income*
What Celebrities/influencers/businesses do they follow in business?*
What Celebrities/influencers/businesses do they follow personally?*
What books do they read?*
What websites would they follow?*
What pages would they follow?*
Movies they watch:*
Who are their business competitors?*
What do they do in their spare time?*
What are their short term goals? (1 year)*
What are their longer term goals? (5+ years)*
What are their fears in business?*
What are their personal fears?*
What are they secretly afraid of?*
Why wouldn’t they want what I have to offer?*
Summary of who my client Avatar is:*

Cost of acquisition worksheet

Practical Session 1 - Customer Avatar and Cost of Acquisition

Course Home

What You'll Learn...

Your Customer Avatar

Current Worksheet

Upcoming Lessons

Upcoming Lessons

Practical Session 2 - Creating and Audience

Practical Session 3 - Creating Your Ad

What's Next

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