Lesson Tag: Essential Foundations

The Facebook Pixel

By installing a Facebook Pixel on your website it allows Facebook and your Website to communicate with each other. This allows Facebook to be able to retarget people that are visiting your website. You must have a Facebook Pixel installed before you can create website retargeting audiences. In this module we’ll teach you how to

How To Spy On Your Competitors

What you will learn… How to spy on your business competitors to see what ads they are running  This will allow you to find out exactly what images, offers, scripts they are using Giving you an edge over your competitors Facebook Advertising Strategies   What’s Next.. The Platforms & Placements you can advertise on… Want

Practical Session 3 – Creating Your Ad

Practical Session 3 In this hands on session you will be required to: ✅Complete the summary worksheet for Creating Your Ad Want to Fast-Track Your Learning Or Need More Support? If at any stage of the course you need extra support or want to fast-track your results join our Facebook Ads Membership. Click Here To

Practical Session 2 – Creating an Audience

Practical Session 2 In this hands on session you will be required to: ✅Create your Audience using the below worksheet Want to Fast-Track Your Learning Or Need More Support? If at any stage of the course you need extra support or want to fast-track your results join our Facebook Ads Membership. Click Here To Find

Practical Session 1 – Customer Avatar and Cost of Acquisition Lesson

Customer Avatar Complete the below customer avatar form to help you understand who your ideal client is. You can then save or print the results after you complete the form.   Cost of Acquisition Worksheet Download the Cost of Acquisition Worksheet This Worksheet will help you analyse the REAL cost of acquisition for your product

What’s Next

Congratulations on completing the Winning with Facebook Ads Foundation course. In this video we’ll explain the next steps involved for you to complete your training in Facebook Advertising. What’s Next….You will need support for any questions that you may have on your Facebook Advertising journey. 👉Facebook Advertising Support when you need it 👉Attend our weekly

Organic Strategies

What you will learn… Is paid advertising or organic advertising better for your business? What is “pay for play” and how has the Facebook platform changed in the past few years How your business page is impacted by paid Facebook advertising How much effort you should put into your business page The importance of having

It’s Not All About The Likes..

What you will learn… What does “success” look like for your business in Facebook advertising What does “engagement” actually mean in Facebook, and will it make a difference to your marketing strategy How to create engagement in your marketing strategy Why the success of your ad will depend on Facebook data How you can focus

How To Create An Ad

What you will learn…   Facebook is always changing the look and feel of its platform and we endeavour to keep this video updated. If there are slight changes to your screen as seen above, please note that the concepts will remain the same. What’s Next.. It’s not about the likes.. Want to Fast-Track Your

The Platforms And Placements You Can Advertise On

What you will learn… The platforms are available on both Facebook, Instagram, Messenger and Audience Network that you can place your ads on using Facebook’s Ads Manager Which platforms you should advertise on in Facebook and Instagram What the ads look like in the various placements   What’s Next.. How To Create An Ad Want