Lesson Tag: Essential Foundations

Foundations Of Facebook Advertising

What you will learn… Understanding how the Facebook pixel works and why it’s so important in Facebook advertising What is the “customer journey” and why you need to take your customer through a journey The strategy of having a marketing funnel and how you need to target your audience with Facebook at each point in

6 Reasons Your Ads May Be Failing

What you will learn… The major reasons why your ads are failing and how you can SIMPLY fix these issues Why you need to stop boosting your posts What “Retargeting” means in Facebook advertising What a Facebook Advertising Funnel is How to choose the right objective for your Facebook advertising What is “testing” in Facebook