Funnels and Customer Journey: E-Commerce

This lesson will show you how the funnels and customer journey is used specifically if you have an e-commerce business. The steps that a customer takes will be different for an e-commerce business and a lead generation business. Understanding these steps will ensure you can create specific ads for each level of the customer journey.

Watch the full video to learn more.
Because the Facebook Ads platform regularly changes, some videos may be out of date, however the concepts and strategies remain the same