Audience Overlap

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[headline style="1" align="left" headline_tag="h2" line_height="61"]Audience Overlap[/headline]

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[text_block style=”style_1.png” align=”left”]When you are running ads using 2 or more audiences, you need to be aware of how similar those audiences are. If your audiences overlap you will be bidding against yourself in the Facebook auction, causing your ad costs to increase.

We recommend keeping your audience overlap below 30%.

Watch the video to see how to check your audience overlap.[/text_block]

[text_block style="style_1.png" align="left"]When you are running ads using 2 or more audiences, you need to be aware of how similar those audiences are. If your audiences overlap you will be bidding against yourself in the Facebook auction, causing your ad costs to increase.</p>
<p><strong><em>We recommend keeping your audience overlap below 30%.</em></strong></p>
<p>Watch the video to see how to check your audience overlap.[/text_block]

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Audience Overlap

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