Setting Up Custom, Lookalike + Saved Audiences

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Course 2 – Setting Up & Creating Ads

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Custom, Lookalike + Saved Audiences

[headline style="1" align="left" headline_tag="h2" line_height="61"]Custom, Lookalike + Saved Audiences[/headline]

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How To Create A Custom Audience

[headline style="1" align="left" headline_tag="h2" line_height="61"]How To Create A Custom Audience[/headline]

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[text_block style=”style_1.png” align=”left”]A custom audience is an audience created from people who already know you on Facebook or who are on your email list. The targeting options you can use are:

Customer File (email list, customer list etc)
Website Traffic (people who have visited your website)
App Activity (people who have used your app)
Offline Activity (people who have purchased in store – this is set up through a CRM or POS system)
Engagement (people who have engaged with your content on Instagram & Facebook)

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[text_block style="style_1.png" align="left"]A custom audience is an audience created from people who already know you on Facebook or who are on your email list. The targeting options you can use are:<br />
<ul><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Customer File (email list, customer list etc)</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Website Traffic (people who have visited your website)</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">App Activity (people who have used your app)</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Offline Activity (people who have purchased in store – this is set up through a CRM or POS system)</span></li><br />
	<li style="font-weight: 400;"><span style="font-weight: 400;">Engagement (people who have engaged with your content on Instagram &amp; Facebook)</span></li><br />
</ul>[/text_block]

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How To Create A Lookalike Audience

[headline style="1" align="left" headline_tag="h2" line_height="61"]How To Create A Lookalike Audience[/headline]

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[text_block style=”style_1.png” align=”left”]Lookalike audiences are used to finds users whose demographics and interests are similar to those of your existing followers. [/text_block]

[text_block style="style_1.png" align="left"]<span style="font-weight: 400;">Lookalike audiences are used to finds users whose demographics and interests are similar to those of your existing followers. </span>[/text_block]

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How To Create A Laser Targeted Audience (Saved Audience)

[headline style="1" align="left" headline_tag="h2" line_height="61"]How To Create A Laser Targeted Audience (Saved Audience)[/headline]

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[text_block style=”style_1.png” align=”left”]Here you can create your laser targeted audience. The power to laser target your audience is through the interests, demographics and behaviours.

You can exclude certain audiences to ensure you don’t have audience overlap (eg you may want to exclude your current customers for a new customer acquisition special)[/text_block]

[text_block style="style_1.png" align="left"]<span style="font-weight: 400;">Here you can create your laser targeted audience. </span><span style="font-weight: 400;">The power to laser target your audience is through the interests, demographics and behaviours.</span></p>
<p><span style="font-weight: 400;">You can exclude certain audiences to ensure you don’t have audience overlap (eg you may want to exclude your current customers for a new customer acquisition special)</span>[/text_block]

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How To Segment A Lookalike Audience

[headline style="1" align="left" headline_tag="h2" line_height="61"]How To Segment A Lookalike Audience[/headline]

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[text_block style=”style_1.png” align=”left”]If you want to narrow your lookalike audience down by location, age or interests you can do this using the ‘saved audience’ feature.[/text_block]

[text_block style="style_1.png" align="left"]If you want to narrow your lookalike audience down by location, age or interests you can do this using the 'saved audience' feature.[/text_block]

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Custom, Lookalike + Saved Audiences

How To Create A Custom Audience

How To Create A Lookalike Audience

How To Create A Laser Targeted Audience (Saved Audience)

How To Segment A Lookalike Audience

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