Setting Up Custom, Lookalike + Saved Audiences

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  • Lessons

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Custom, Lookalike + Saved Audiences

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How To Create A Custom Audience

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[text_block style=”style_1.png” align=”left”]A custom audience is an audience created from people who already know you on Facebook or who are on your email list. The targeting options you can use are:

  • Customer File (email list, customer list etc)
  • Website Traffic (people who have visited your website)
  • App Activity (people who have used your app)
  • Offline Activity (people who have purchased in store – this is set up through a CRM or POS system)
  • Engagement (people who have engaged with your content on Instagram & Facebook)

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How To Create A Lookalike Audience

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[text_block style=”style_1.png” align=”left”]Lookalike audiences are used to finds users whose demographics and interests are similar to those of your existing followers. [/text_block]
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How To Create A Laser Targeted Audience (Saved Audience)

[text_block style=”style_1.png” align=”left”]Here you can create your laser targeted audience. The power to laser target your audience is through the interests, demographics and behaviours.

You can exclude certain audiences to ensure you don’t have audience overlap (eg you may want to exclude your current customers for a new customer acquisition special)[/text_block]

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How To Segment A Lookalike Audience

[text_block style=”style_1.png” align=”left”]If you want to narrow your lookalike audience down by location, age or interests you can do this using the ‘saved audience’ feature.[/text_block]
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