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- Lessons
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Custom, Lookalike + Saved Audiences

- Customer File (email list, customer list etc)
- Website Traffic (people who have visited your website)
- App Activity (people who have used your app)
- Offline Activity (people who have purchased in store – this is set up through a CRM or POS system)
- Engagement (people who have engaged with your content on Instagram & Facebook)
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How To Create A Lookalike Audience


How To Create A Laser Targeted Audience (Saved Audience)

You can exclude certain audiences to ensure you don’t have audience overlap (eg you may want to exclude your current customers for a new customer acquisition special)[/text_block]

How To Segment A Lookalike Audience
