October 31 PART 2 - When there were no results showing but there were queries coming from the FB ads it was very confusing. It was great to discuss and investigate this problem as there was found to be no pixel in the new website. Filtering through the problems are common in Facebook Advertising.
We also had a look at a campaign that had great video views but we were looking at the results of the retargeting. It was still early days so hard to know if any changes should be done (remember around 3000 impressions). It was great to analyse the data and then make decisions from there.