{"id":7552,"date":"2018-08-17T16:34:57","date_gmt":"2018-08-17T06:34:57","guid":{"rendered":"https:\/\/spunkymonkeymedia.com.au\/?page_id=7552"},"modified":"2020-05-21T15:57:16","modified_gmt":"2020-05-21T05:57:16","slug":"the-essential-of-facebook-advertising","status":"publish","type":"page","link":"https:\/\/spunkymonkeymedia.com.au\/the-essential-of-facebook-advertising\/","title":{"rendered":"The Essential\u2019s of Facebook Advertising"},"content":{"rendered":"

[vc_row el_id=”header-img-content1″][vc_column][vc_single_image image=”7572″ img_size=”full”][\/vc_column][\/vc_row][vc_row el_id=”description-content2″][vc_column][vc_column_text]<\/p>\n

The Essential\u2019s<\/b> of Facebook Advertising – Facebook Advertising is far more than a boosted post.<\/b> <\/b><\/h3>\n

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COST $495 <\/b> – <\/b>FULL DAY COURSE<\/b><\/h3>\n
(Payment plans are available. Please contact us for more information)<\/h6>\n

November 19 & 21, 2018<\/strong>
\nTime: 5:00 pm – 9.00 pm<\/strong>
\nSurfers Paradise, Cnr Gold Coast & Fern St<\/strong><\/p>\n

Workshop size is limited to 10 participants<\/strong><\/p>\n

[button et_class=”btn-reserve” target=”_self” style=”big” url=”https:\/\/form.jotform.co\/82545962389876″ icon=”” title=”Book Your Seat today”]<\/p>\n

If you\u2019re a business owner that wants to understand Facebook advertising beyond the boosted post, this course is for you.<\/p>\n

In this one day course we\u2019ll teach you how to navigate around the often confusing Facebook Business Manager, and understand the fundamentals of advertising on Facebook and Instagram. This is a hands on course where you will BYO your laptop and we\u2019ll take you through the steps to launch a successful advertising campaign.<\/p>\n

At the end of the day, you will have launched your OWN LIVE FACEBOOK AD.<\/p>\n

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YOU WILL LEARN\u2026<\/b><\/h3>\n
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  • Recapping on the importance of Social Media in your business\u2026specifically Facebook and Instagram<\/li>\n
  • The importance of testing in your marketing plan and the benchmarks on how to make your decisions<\/li>\n
  • The major difference in boosting your posts and using Facebook Business Manager in advertising and why the results differ so dramatically.<\/li>\n
  • The all confusing Algorithm. What is it and how does it actually work.<\/li>\n
  • What is a Facebook Funnel and what is the customer journey. How your customer journey will impact your marketing strategy on Facebook.<\/li>\n
  • What constitutes a successful ad. What are the components needed to make an ad successful<\/li>\n
  • Laser targeting your audience. The importance of this step and how to laser target your businesses niche in Facebook Business Manager<\/li>\n
  • The importance of the correct image or video. What type of image or video will sell on Facebook and how to identify what will work.<\/li>\n
  • The all important offer. What type of offer are customers looking for. What type of offers will attract a customer to your business.<\/li>\n
  • Navigating through Business Manager<\/li>\n
  • Understanding what objective you will need for your campaign<\/li>\n
  • What is a campaign and the naming conventions<\/li>\n
  • Audience options including saved audiences, custom audiences and lookalike audiences.<\/li>\n
  • Understanding your placements \u2013 Facebook, Instagram, Audience Network, Messenger and Marketplace. Which is the best place for your ads.<\/li>\n
  • Budget and Schedule \u2013 lifetime vs daily budgets.<\/li>\n
  • Ad creative \u2013 how your ad should look, using emoji\u2019s, the type of script that sells, link clicks required, call to action buttons that work best.<\/li>\n
  • Different ad formats \u2013 will you use single image, video, carousel, canvas, collection, slideshow ad- there are so many to choose from<\/li>\n
  • Sizes of images and videos\u2013 what are the specs and times required for your images and videos based on the platform used.<\/li>\n
  • Page and Links- your destination link and display link required<\/li>\n
  • The all important Facebook Review process if you\u2019re ad is not approved.<\/li>\n
  • Analysing your Ad through Business Manager \u2013 frequency, relevance, tracking conversion, cost per acquision, cost per lead, ROAS, CTR. What do they all mean and how do you interpret the statistics.<\/li>\n
  • What are the tools that will identify the health of your ad. How do you know when you need to make changes or stop your ad.<\/li>\n
  • Scaling. How do you scale your successful ad.<\/li>\n<\/ul>\n

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    And the most important part of the day c<\/b>reating your <\/b>own personalised a<\/b>d<\/b>. <\/b><\/h3>\n

    We will spend the time for you to create your own personalised ad that will go live by the end of the day. Our presenter will be able to help you with any questions you may have while you are working on your ad. You will take what you have learnt throughout the day and apply that to your business. You will incorporate your offer, your image and your script and you will walk away feeling fantastic!<\/p>\n

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    WHO SHOULD ATTEND <\/b><\/h3>\n

    Here\u2019s what some of our participants had to say;<\/p>\n