{"id":12787,"date":"2020-02-06T09:05:24","date_gmt":"2020-02-05T23:05:24","guid":{"rendered":"https:\/\/spunkymonkeymedia.com.au\/?p=12787"},"modified":"2020-02-06T09:29:58","modified_gmt":"2020-02-05T23:29:58","slug":"how-to-retarget-with-a-small-audience","status":"publish","type":"post","link":"https:\/\/spunkymonkeymedia.com.au\/how-to-retarget-with-a-small-audience\/","title":{"rendered":"Advanced &#8211; How to Retarget with a Small Audience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12787\" class=\"elementor elementor-12787\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45c65355 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45c65355\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d156d7b\" data-id=\"3d156d7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab3d673 elementor-widget elementor-widget-image\" data-id=\"4ab3d673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-683x1024.jpg\" class=\"attachment-large size-large wp-image-11853\" alt=\"\" srcset=\"https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-683x1024.jpg 683w, https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-scaled-555x832.jpg 555w, https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-scaled-720x1080.jpg 720w, https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-200x300.jpg 200w, https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-768x1152.jpg 768w, https:\/\/spunkymonkeymedia.com.au\/wp-content\/uploads\/2019\/08\/CA20793-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f84011 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"65f84011\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Advanced &#8211; How to Retarget with a Small Audience<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501e60f9 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"501e60f9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-62990f6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/spunkymonkeymedia.com.au\/2020\/02\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tFebruary 6, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4375e34 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4375e34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7c7d81\" data-id=\"b7c7d81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247ff3e0 elementor-widget elementor-widget-heading\" data-id=\"247ff3e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to Retarget with a Small Audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1d0297 elementor-widget elementor-widget-text-editor\" data-id=\"1d1d0297\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We all understand the <strong>power of Retargeting<\/strong>&#8230;or we definitely should know!<\/p><p>But let me back track a bit&#8230;.<\/p><p>Before you even start to advertise on Facebook you <span style=\"text-decoration: underline;\"><strong>MUST<\/strong><\/span> have the Facebook Pixel installed on your website.<\/p><p>First you need to create a Pixel in Business Manager. At this time it will give you a long number and this is the number that will be installed onto your website.<\/p><p><span style=\"color: #000000;\"><em>It&#8217;s like a tube that will enable your website to talk to Facebook to transfer across data when it happens.<\/em><\/span><\/p><p>So if anyone has made a purchase on your website from your ad, your website will communicate this back to Ads Manager and it will then report it back to you.<\/p><p>Then next is installing this code onto your website.<\/p><p>It&#8217;s quite easy to do this yourself with plug ins such as PixelYourSite (if you&#8217;re on WordPress). Otherwise if you&#8217;re unsure it&#8217;s a lot safer to get your programmer to do this for you.<\/p><p>Some programmers may insert code on the header or footer of each page in your website and this is another safe way of installing Pixel code on your website.<\/p><p>Plugins sometimes run into problems of interference with other plug in, but personally I have never experienced a problem with using plug ins (and I&#8217;ve installed a lot of Pixels on websites).<\/p><p><strong>ONLY after this is done should you create a campaign that is designed to gather data for retargeting.<\/strong><\/p><p><span style=\"text-decoration: underline;\">You can&#8217;t retarget if you haven&#8217;t installed the Pixel code onto your website.<\/span><\/p><p>OK so back to retargeting on a small audience&#8230;<\/p><p>Sometimes Facebook has trouble when you only present it with a small audience. That&#8217;s why cold audience should ideally have around 350K &#8211; 500K to start off with (as you probably know this varies a lot as some audiences can be as little as 100k and others 2-3M)<\/p><p><em>So what happens when you have only a small audience of around 300-1000 on perhaps Add to Cart?<\/em><\/p><p>If you have a conversion campaign with an audience this size you will often find that Facebook will &#8220;stall&#8221; and not spend your budget.<\/p><p>It&#8217;s because it finds it hard to find such a small audience. The algorithm is designed to find the right people in a mass audience for your product or service.<\/p><p>So when you present Facebook with a small audience, it basically scratches it&#8217;s head and says slowly in a confused low voice (imagine this!) &#8220;I can&#8217;t find these people so I&#8217;m going to stop looking&#8221;!!!<\/p><p><em>Then it stops looking and doesn&#8217;t spend your budget.<\/em><\/p><p>But this doesn&#8217;t help you if you want to target those &#8220;warm&#8221; or &#8220;hot&#8221; buyers specifically.<\/p><p>So what I would recommend when you have a small audience to retarget would be to <span style=\"text-decoration: underline;\">try the REACH objective.<\/span><\/p><p>You are basically saying to Facebook &#8220;Reach as many people as you can from my audience. You don&#8217;t need to look for any particular people, just everyone in the audience&#8221;.<\/p><p>Now we know that <strong>EVERYONE<\/strong> in this audience is either &#8220;warm&#8221; or &#8220;hot&#8221; (as they have added to cart) so it really doesn&#8217;t matter who Facebook targets. They&#8217;re all a good target!<\/p><p><em>Does this make sense?<\/em><\/p><p>So next time you are retargeting using a conversion objective and you experience &#8220;stalling&#8221; or your results just don&#8217;t seem to be right, consider re creating another campaign with the Reach Objective.<\/p><p>As always, make sure you are testing everything until you are getting the results that you need.<\/p><p>On a final note, I have heard that Facebook has recently been stalling even with a reach function with audiences under 100, so before you start retargeting I would suggest you build a bit of data up and make sure your audiences are over 100. (again I would test this in your campaign as this may change from time to time)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4351ed04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4351ed04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ea4aa8f\" data-id=\"2ea4aa8f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4caa31cd elementor-widget elementor-widget-heading\" data-id=\"4caa31cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe to our Newsletter<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5cfcba elementor-widget elementor-widget-text-editor\" data-id=\"1f5cfcba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you would like to subscribe to our information newsletters please enter your details below. 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But let me back track a bit&#8230;. Before you even start to advertise on Facebook you MUST have the Facebook Pixel installed on your website. First you need to create a Pixel in Business Manager. At this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/posts\/12787"}],"collection":[{"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/comments?post=12787"}],"version-history":[{"count":0,"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/posts\/12787\/revisions"}],"wp:attachment":[{"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/media?parent=12787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/categories?post=12787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spunkymonkeymedia.com.au\/wp-json\/wp\/v2\/tags?post=12787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}