Facebook is very particular on certain phrases in your Facebook Ads And if you breach them…well you know what may happen!! Ad rejection, Ad Account disabled, Business Manager disabled – even personal account disabled. All this sounds a bit scary hey!!  So what I would HIGHLY recommend is to understand what is allowed and not

Here’s some great objectives in Ads Manager I’m using right now.. Did you know there are around 11 objectives in Ads Manager right now? But do you have to use them all? In order to create a successful campaign you need to ascertain which objective is going to suit the strategy for your campaign. So

Here’s a great new audience you can test There are so many audiences that can be tested in Facebook with so many combinations. The tools that Facebook give us as advertisers is mind blowing. In fact in Facebook Advertising you can create literally hundereds of audiences to test. Some will fly, some will be ok

How to Retarget with a Small Audience We all understand the power of Retargeting…or we definitely should know! But let me back track a bit…. Before you even start to advertise on Facebook you MUST have the Facebook Pixel installed on your website. First you need to create a Pixel in Business Manager. At this

ever used the lead generation objective in facebook? Facebook has given us an objective called “Lead Generation” in Ads Manager. Generally if we wanted to collect leads (i.e email address, phone number etc) through a paid ad, we would use this objective. However recently this objective hasn’t been giving us as high quality leads as

What’s the difference and do you need both? There’s a lot of debate on whether a business needs to use Organic or Paid strategies in their Facebook advertising. What’s the difference you ask?  Paid Advertising is where you need to pay money to get your name out to your followers PLUS a big bonus is